Objective: Create a single, coherent brand and website to house my multi-disciplinary work — brand identity, copy, digital experiences, and custom creative — while leaving room to grow into future astro-inspired offerings.

Idea: I built the identity around wayfinding: modern craft guided by the stars. The look nods to mid-century space age optimism — clean geometry, playful starbursts, confident typography — balanced with a grounded, practical voice. It hints at my long-term astrology practice without leaning on cliché or “woo.”

Identity: Space Kadet Designs logo; Deep “orbital” green + soft blush palette with high-contrast neutrals; Constellation accents, star glyph sets, and modern shapes that scale from favicon to poster; Curious, plain-spoken, and craft-forward voice — strategy first, sparkle second.

Website: I architected my Squarespace site around three service pillars (Brand Essentials, Digital Experiences, Custom Creative), with scannable case studies, consistent CTAs, and accessible type/color.

Deliverables: Logo suite (stacked/horizontal/mono), icons & patterns, typography and color specs, social & proposal templates, email signature, favicon set, and a concise brand guide.

Result: A cohesive brand that feels handcrafted and contemporary, clearly communicates what I do today, and leaves runway for tomorrow — like custom astro apparatus and readings — when that constellation comes into view.