JSL Heating & Cooling

Brief: Create a simple, memorable logo for a start-up HVAC business that reads clearly at a glance (on trucks, yard signs, invoices, and social profiles) and communicates the full service offering—heating and cooling.

Solution
I built a compact mark centered on a bold JSL wordmark for maximum legibility, framed by clean, universal icons: a flame above and a snowflake below. The warm/cool palette (amber + ice blue) signals service range instantly, while the curved “HEATING” and “COOLING” lockups balance the composition without clutter.