Vagabond Guru — Adventure Blog Logo

Brief: Create a bold, travel-ready logo for an adventure blog documenting life on the road—something that reads instantly on stickers, socials, and gear, and captures a rugged, optimistic tone.

Solution: I designed a circular badge with an arched, hand-drawn wordmark and silhouette scene of a hiker and dog against a mountain horizon. The sunset orange field provides high contrast and energy; muted violets/earth tones ground the composition. The simple shapes and limited palette ensure legibility at small sizes and durability in print (decals, patches) and digital use.

Deliverables: Primary round badge + one-color and reversed variants, social/avatar crops and sticker-ready files, and basic usage specs (color, clear space, minimum size)

Result: A memorable, adventure-forward mark that scales cleanly from phone screens to tailgate stickers—perfect for a summer of travel content and ongoing brand use..